Aitch and Anne-Marie Unite for Catchy Single 'LUV?'

Experience the trials of modern romance with Aitch's new single 'LUV?' featuring Anne-Marie, a vibrant exploration of love's ups and downs.

Introduction to 'LUV?'

Aitch has just dropped a fresh track called ‘LUV?’, which dives deep into the complexities of modern love. This collaboration features the incredible vocals of singer Anne-Marie, adding an extra layer of charm to the song.

From the Upcoming Album

This catchy tune is part of Aitch’s upcoming album, aptly named ‘4’, set to hit the shelves this June. With production by MOJAM, ‘LUV?’ takes listeners on a journey through the exciting yet challenging landscape of contemporary romance, exploring the playful games often involved.

Visual Appeal of the Music Video

Accompanying the single is a vibrant and lively music video, directed by Gabriella Kingsley. The visuals match the upbeat vibe of the song perfectly, creating a fun atmosphere that viewers can’t help but enjoy. Check out the music video for ‘LUV?’ below:

The Inspiration Behind the Album

Just last week, Aitch announced his much-anticipated second album ‘4’, which he describes as a heartfelt tribute to his hometown of Manchester. The BRIT Award winner is gearing up for the release of this follow-up to his 2022 debut ‘Close To Home’ on June 20, through NQ Records/The Orchard. Pre-orders and pre-saves are already available.

Explaining the album's significance, Aitch said, “This album represents, first & foremost, my postcode. My postcode is M40, and for years, since we were kids, we always used to throw 4’s up. It used to be our thing; we were always repping the 4. So with that being said, this is welcoming people into the ’4’!”

A New Side of Aitch

While Aitch notes that this album "isn't necessarily as personal or as vulnerable as ‘Close To Home’ was," he emphasizes that it showcases a different facet of his artistry. “This is just a whole other side of my brain, where I’m just letting it all out, letting the vibes out, and just showing people what time it is where I’m from,” he explained.

He also commented on the dynamics of being from Manchester: “Especially being from Manchester, I feel like sometimes a lot of things are hidden. Because the scene is very London-centric, we don’t always get a look in sometimes, so this is me just ripping that canvas and bringing people into what’s going on over here.”

Exciting Surprise Appearance

In other Aitch news, the talented rapper made waves last month by showing up unexpectedly at a rave on a train! He had sent fans on a treasure hunt by scattering train tickets across various cities in the North of England, adding an element of excitement and intrigue to his promotional efforts.

FAQs

• What is the release date of Aitch's album '4'? The album '4' is set to be released on June 20.
• Who features on the single 'LUV?'? The single features the talented singer Anne-Marie.
• What themes does 'LUV?' explore? The track dives into the complexities and playful games of modern romance.
• Who directed the music video for 'LUV?'? The colorful music video was directed by Gabriella Kingsley.
• What does Aitch say about his inspiration for the album? He describes the album as a love letter to his hometown, representing his postcode, M40.

Shop your favorite album cover poster at our store to celebrate Aitch's new music! Check it out here.