Bad Bunny’s Super Bowl Halftime Show Draws 128.2 Million Viewers, Ranking Fourth Largest Ever

Bad Bunny’s Super Bowl halftime show captivated 128.2 million viewers, securing its place as one of the most-watched in history.

A Spectacular Celebration of Latin Music

If you were lucky enough to catch the Super Bowl halftime this year, you witnessed something truly special. Puerto Rican superstar Bad Bunny took center stage with a vibrant, high-energy performance that was more than just a show—it was a heartfelt celebration of Latin music and culture. With dozens of dancers moving seamlessly through intricate set pieces, it was a feast for the eyes and ears.

Bad Bunny electrifies the crowd during the Super Bowl LX halftime show.

Familiar faces like Pedro Pascal, Cardi B, Jessica Alba, and Karol G were spotted among the dancers, adding extra star power to the performance. In a touching moment, Bad Bunny handed one of his three Grammy awards from the previous week to a young boy on stage—a gesture that felt deeply personal amid the spectacle.

Surprise Guests and Musical Highlights

The halftime show wasn’t just a solo act. Lady Gaga made a surprise appearance, delivering a stunning Latin version of her Bruno Mars collaboration, “Die With A Smile,” alongside Bad Bunny’s backing band, Los Pleneros de la Cresta. And if that wasn’t enough, Ricky Martin also joined to introduce “El apagón” with an excerpt of “LO QUE LE PASÓ A HAWAii.” The collaboration of these Latin icons was a moment for the history books.

Record-Breaking Viewership

Thanks to data from Nielsen and Adobe Analytics, it’s official: Bad Bunny’s halftime show pulled in an astronomical 128.2 million viewers. This impressive figure places it as the fourth most-watched Super Bowl halftime show ever—just behind legendary performances by Michael Jackson in 1993, Usher in 2024, and last year’s Kendrick Lamar, who drew slightly higher at 133.5 million.

The Puerto Rican sensation’s impact wasn’t limited to TV screens—Ripple Analytics reported that in just 24 hours post-show, the performance racked up a staggering four billion views on social media platforms. Talk about cultural reach!

Powerful Messages Amidst Controversy

The halftime show came hot on the heels of Bad Bunny’s Grammy wins, where he used his platform to speak out against ICE and advocate for love and acceptance across the US. That spirit carried into his Super Bowl performance, where he delivered a heartfelt message: “God bless America,” while a stunning visual displayed dancers carrying flags from Central, South, and North America—a true homage to the Americas as a whole.

A poignant billboard echoed the sentiment: “The only thing more powerful than hate is love,” and Bad Bunny concluded holding a football emblazoned with “Together, We Are America.” It was a powerful statement on unity and inclusion.

Bad Bunny’s halftime show included a touching message of unity.

Yet, the show wasn’t without its critics. From the moment his involvement was announced last September, Bad Bunny faced backlash from some corners, including personal attacks from the MAGA movement and even former President Donald Trump, who called the decision “crazy” and claimed he had “never heard” of the artist.

Adding to the political tension, an advisor confirmed ICE agents’ presence at the performance, a charged detail considering Bad Bunny’s previous announcement that he wouldn’t tour the US due to fears of ICE raids. Meanwhile, Turning Point USA staged a competing “All American Halftime Show” at the same time, headlined by Kid Rock.

“The only thing more powerful than hate is love.”
— Bad Bunny

Support from Fellow Super Bowl Stars

Bad Bunny’s Super Bowl journey was warmly supported by his peers. Jennifer Lopez, who shared the stage with him during her own memorable 2020 halftime show, sent him love and encouragement before the performance: “Bad Bunny… Sending you all the love, positivity, and the biggest hug in the world! We are all behind you tonight. I know that you are going to kill it! I am here with you the way you were there with me.”

Shakira also chimed in, posting a heartfelt note in Spanish along with a clip of their joint 2020 performance: “Remembering our first performance together at Super Bowl 2020 and wishing you, Benito, all the best tonight.”

A Legacy in the Making

Bad Bunny’s Super Bowl halftime show was more than just a concert—it was a cultural milestone that brought Latin music and messages of unity to one of the biggest stages in the world. With its breathtaking visuals, surprise guests, and thought-provoking messages, it set a new standard for halftime performances.

As fans and critics alike continue to talk about the show’s impact, one thing is clear: Bad Bunny’s star is shining brighter than ever, and his Super Bowl appearance will be remembered as a high point in the history of halftime shows.

FAQ

• How many viewers watched Bad Bunny’s Super Bowl halftime show?
  128.2 million viewers tuned in, making it the fourth largest halftime show audience in history.
• Which performers appeared with Bad Bunny during the halftime show?
  Lady Gaga, Ricky Martin, Pedro Pascal, Cardi B, Jessica Alba, and Karol G all made notable appearances.
• What message did Bad Bunny convey during his performance?
  He promoted unity and love across the Americas, emphasizing that “The only thing more powerful than hate is love.”
• Did Bad Bunny face any controversy related to the halftime show?
  Yes, he was criticized by political groups and faced backlash from former President Donald Trump and others, with ICE agents reportedly present during the show.
• How did fellow artists respond to Bad Bunny’s Super Bowl performance?
  Jennifer Lopez and Shakira publicly expressed support and encouragement ahead of the event.

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