Bang & Olufsen Beosound Premiere: A Bold Soundbar Challenge to LG and Samsung

Step into the future of audio with Bang & Olufsen’s Beosound Premiere, a soundbar that redefines sound design and immersive experience.

If there’s one brand that knows how to surprise and dazzle in the audio world, it’s Bang & Olufsen Beosound Premiere soundbar. Their speakers often come with a unique, sometimes strange aesthetic—and a price tag that matches their lofty ambitions. Now, they’ve unveiled what might just be the most audacious sound system yet.

A Radical New Design That Stands Apart

Bang & Olufsen has announced the Beosound Premiere, a soundbar that throws convention out the window. Crafted from pure aluminum, this marvel is offered in three stunning finishes: a rich golden hue, sleek black anthracite, and a natural aluminum look that’s pure Scandinavian elegance. Unlike anything else on the market, its design feels like a statement piece rather than just an audio device.

The Beosound Premiere will hit the shelves in December with a hefty price tag of £3,900 — about $4,600. But as anyone who’s ever owned a B&O knows, you’re not just paying for sound, you’re paying for an experience.

Ten Speakers, Ten Amplifiers, One Stunning Soundstage

What really puts the Beosound Premiere in a league of its own is its technical muscle. It boasts 10 individual speakers, each powered by its own dedicated amplifier. That’s serious firepower for a soundbar. Bang & Olufsen’s proprietary Wide Stage technology is also built in, crafting a soundscape that’s wide and tall — you’ll feel as if the sound is wrapping around you, not just blasting from the front.

The built-in Dolby Atmos 7.1.4 decoder means this soundbar can handle immersive audio formats effortlessly. And while the soundbar is designed to deliver a complete spatial experience all on its own, if you want to push the envelope, you can add more speakers with Beolink Surround support for an even more enveloping atmosphere.

Design Details That Captivate

Bang & Olufsen’s approach to design is nothing if not meticulous. The Beosound Premiere’s speakers are integrated into a compact, minimalist chassis that draws your eyes to the hardware itself. At the center sits an upward-facing high-frequency driver, a clever touch that enhances the vertical soundstage.

Adding a touch of enchantment, 90 LEDs embedded beneath the surface give the device a gentle inner glow, visually responding to your interactions and settings changes. It’s as if the soundbar breathes with your music.

The package comes with a versatile stand, letting you place it elegantly on a TV cabinet or mount it on the wall for a clean, modern look.

For the Audiophile Who Has It All: The Haute Edition

For the most discerning audiophiles, Bang & Olufsen is releasing a limited Haute Edition of the Beosound Premiere. This version features a stunning textured pattern, with each piece requiring over 17 hours of precision milling. It’s a collector’s dream — only 25 units will be made, and the price soars to £11,000 (around $13,000). Talk about exclusivity!

Bang & Olufsen throws down the gauntlet in a world of disposable audio: headphones designed to outlive you.

What This Means for LG and Samsung

With the Beosound Premiere, Bang & Olufsen isn’t just making another soundbar—they’re raising the bar for what luxury audio can look and sound like. For LG soundbars and Samsung soundbars, two giants in the soundbar space, this is a bold new challenger that marries form and function in ways that are hard to ignore. While the price point places it in the ultra-premium category, it certainly shakes things up for consumers seeking more than just a speaker—they want a statement.

FAQ

• How many speakers does the Beosound Premiere include? It features 10 individual speakers, each with its own amplifier, designed for a rich, immersive audio experience.
• What materials are used in the Beosound Premiere’s construction? The soundbar is made from pure aluminum, available in golden, black anthracite, and natural aluminum finishes.
• Is the Beosound Premiere compatible with surround sound setups? Yes, it supports Beolink Surround technology, allowing additional speakers to be added for deeper immersion.
• When will the Beosound Premiere be available? Sales are set to begin in December.
• What makes the Haute Edition special? The Haute Edition is a limited run of 25 units featuring a unique milled pattern that takes over 17 hours to create, priced at £11,000.

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