BeoLens Horizon: The Projector Concept Too Beautiful to Use

Step into a new era of home cinema with the BeoLens Horizon, a projector concept that reimagines luxury design and technology in perfect harmony.

A Glimpse of Tomorrow’s Home Cinema

Most concept gadgets flash brightly, generating buzz and award accolades before quietly vanishing into the ether. But the BeoLens Horizon projector, dreamed up by French industrial designer Baptiste Baumeister, feels like something different—a sincere peek into a future Bang & Olufsen should absolutely bring to life today.

If you aren’t familiar, Bang & Olufsen (B&O) is a Danish audio legend since 1925, known for crafting not just sounds but objects of desire. Their products blur the line between technology and art. Think BeoSound Shape speaker, BeoVision Harmony television, or BeoSound Theatre speaker system—each a masterpiece that treats your living room like a gallery. Baumeister nails that vibe with BeoLens Horizon, pushing it toward a future that’s genuinely exciting and elegant.

Two Stunning Forms of Sophistication

The BeoLens Horizon comes in two distinct designs:

• Horizontal, low-profile unit: This one sits like a refined soundbar fused with a Scandinavian jewelry box—sleek, understated, and refined.
• Tall cylindrical model: A sculptural speaker-column kind of piece, perfect for placing on the floor, blending art and function.

Both share a luxurious material palette: light ash wood, brushed gold-toned aluminum, and warm grey woven acoustic fabric. The combination evokes the cozy elegance of an architect’s weekend retreat rather than the cold flash of a tech showroom.

Design Details That Speak Volumes

The horizontal version is a marvel of subtlety and innovation. A wooden slat panel reminiscent of high-end Japanese interiors conceals the projector lens, which slides out smoothly when in use. It’s got 4K projection capabilities discreetly embossed, with none of the usual aggressive vents, shouty branding, or cheap black plastics. This restraint is provocative in a market full of “cinematic” projectors that often look more like gadgets than art.

The minimal controls etched into the wood panel—Bluetooth icon, directional arrows, power circle—are almost invisible until you know where to look. This kind of interaction design winks at the B&O tradition: intuitive, magical, not mechanical or clunky.

Engineering Elegance in Every Layer

Peeling back the layers in an exploded view reveals meticulously planned internal architecture. The speaker array nestles between the wood base and a metal-framed top, with the projector mechanism snug in the center. It’s a symphony of refined engineering—brilliantly functional and beautiful, even if still a concept.

Baumeister’s process is just as compelling: a lineup of matte black prototypes demonstrates his exploration of form from every angle. This hands-on design work tells us it’s more than a pretty render. There’s real craftsmanship behind the vision.

Why the Future of Home Cinema Needs More Beauty

Honestly, the TV industry has been riding the wave of bigger and thinner screens for years now. But the BeoLens Horizon flips the script. What if the device itself was a thing of beauty even when turned off? What if owning the gadget was as much an experience as using it?

These ideas aren’t new for B&O, but applying them to a projector feels fresh and inviting, especially as ultra-short-throw tech keeps getting smarter and more practical.

A Designer with a Keen Eye for Craft and Tech

Baumeister is a young talent from Strate design school in Lyon, with a portfolio that already proves his flair for blending material craftsmanship with cutting-edge technology. Whether Bang & Olufsen adopts the BeoLens Horizon or not, this concept stakes a strong claim: the future of home cinema should be something you want to live with, not just use.

“What if the device itself was worth looking at even when it was off? What if the experience of owning the hardware was part of the experience of using it?”
— Baptiste Baumeister

FAQ

• What makes the BeoLens Horizon projector concept stand out?
  It combines luxury materials and elegant design with cutting-edge 4K projection, aiming to be both an art piece and technology device.
• Who designed the BeoLens Horizon?
  French industrial designer Baptiste Baumeister, a graduate of Strate design school in Lyon.
• What materials are used in the BeoLens Horizon?
  Light ash wood, brushed gold-toned aluminum, and warm grey acoustic fabric create a warm, sophisticated look.
• Are there different versions of the BeoLens Horizon?
  Yes, there’s a horizontal, sleek model and a taller cylindrical version, both sharing the same design language.
• Is the BeoLens Horizon available commercially?
  Currently, it remains a concept but offers a compelling vision for future home cinema devices.

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