Carly Rae Jepsen Opens Up on TikTok Fame, Mighty Hoopla Dreams & New Double Album ‘Day And Night’

Explore Carly Rae Jepsen’s journey with her double album ‘Day And Night’, her viral TikTok moments, and excitement about touring life after motherhood.

A Pop Star’s Bold New Chapter

Carly Rae Jepsen has been a refreshing force in pop music for over a decade. From her breakout moment on Canadian Idol in 2007, to the global phenomenon of “Call Me Maybe” with over two billion streams, she’s captured hearts with her catchy, heartfelt tunes. But these days, Carly is diving deeper than ever with her brand-new double album, Day And Night, set to drop on September 18.

This album marks a new level of artistic confidence and ambition for Carly. Known for releasing companion B-sides albums after her main releases—like 2015’s Emotion followed by 2016’s Emotion: Side B—she’s breaking the mold this time by creating a double album from the get-go. She told us, “Sometimes in the past, it would feel like the B-sides [project] was my personal favourite, which was sort of strange. But I felt less like I had to hide my freak flag on this [album]. It’s purely a passion project.”

Crafting Day And Night: Two Sides of Carly’s Soundscape

One of the coolest things about Day And Night is its dual nature. Carly explains the concept came about as she was sorting through a huge collection of songs. “I write a lot,” she says, “and I was torn because I loved both the organic, folk-influenced ‘Day’ songs and the darker, experimental synthy ‘Night’ tracks.”

She flew in her close collaborator Tavish Crowe to help make sense of the puzzle. Tavish’s analogy? “It’s like this amazing house party with an upstairs and a downstairs.” That struck a chord—imagine a party where you can roam between the sunlit porch and the dimly lit basement. That’s what Carly wanted her album to feel like: a playground for her full musical spectrum, free from compromise.

The vibrant artwork for Day And Night captures the album’s dual spirit.

She describes sessions where her mood dictated the vibe. “One day I’d want a Minnie Riperton-inspired soft touch; the next, I was channeling a synth-powered ABBA homage fresh off seeing ABBA Voyage in London.” It’s clear Carly’s approaching this album with the joy of collaboration, letting creativity flow naturally without the pressure of fitting into a formula.

Sharing Life’s Intimate Moments Through Music

The personal really shines through on Day And Night. Carly co-wrote many tracks with husband and producer Cole M.G.N., with whom she welcomed a daughter in March. “A lot of this album is really about that relationship: falling in love, deciding to make a family,” she confesses. “There’s nothing wilder than writing a love song about your husband, then showing it to him, and having him participate in it!”

This authentic connection gives the album an emotional depth that fans can feel. It’s not just pop gloss; it’s a love letter, a diary, and a celebration rolled into one.

Launching the Era with “On Wires”

The lead single from the album, “On Wires,” perfectly sets the tone for what Carly describes as a journey full of surprises. “As an artist, you’re always searching for something new that feels powerful and exciting,” she says. “This song feels like a way to say: ‘Expect the unexpected with this album.’"

The song’s story is even more interesting when you consider the making of the music video. Carly was six months pregnant during filming and had to rethink traditional concepts. Instead of the bold, flirtatious chase through New York streets she imagined, the video features a tug-of-war between Carly and her microphone cable, symbolizing the balance she’s navigating between motherhood and music career.

Carly Rae Jepsen artfully balances personal and professional life in the “On Wires” music video.

She laughs about the metaphor, saying, “The mic cable is almost like an umbilical cord! But really, it’s about carving out space for my personal life within the business of music.”

Family and Fans: The Heartbeat of Carly’s Music

While Carly keeps some album secrets under wraps, she reveals there’s a song that feels like an anthem to family—both the biological and chosen clans. “It’s complex and dynamic, much like my own life,” she shares. What’s touching is how she also envisions the family formed at her concerts, “this little carved-out space,” she calls it, filled with “kind, open-hearted, beautiful people.” It’s a reminder that her music isn’t just about personal expression but community and connection.

Touring with Family in Tow and the Mighty Hoopla Wishlist

After becoming a mother in March, Carly is excited about hitting the road again. “I don’t know what we’re announcing yet, but plans are definitely in the works,” she says. The idea of touring with “my band boys, my baby, and my husband” feels fresh and wonderful to her.

Her team, many of whom are also new parents, are finding creative ways to blend family life with the demands of live shows. Carly jokes, “Maybe we’ll have baby play stations on tour instead of trips to the Great Wall of China!” It’s heartwarming to imagine this close-knit, music-loving family on the road together.

And what about Mighty Hoopla? Carly is more than ready. “Sign me up, thank you, yes! I seem like an ideal headliner,” she laughs with enthusiasm.

TikTok Revival and The Power of the Unexpected

Carly’s music has enjoyed viral bursts on TikTok before, with songs like “Run Away With Me” and “Cut To The Feeling” becoming fan favorites for new audiences. When asked which lesser-known track she hopes might blow up next, she points to a delightfully quirky choice from 2016’s Emotion: Side B.

“My friend sent me a picture of a little girl with her cat in a grocery bag going to the store, and I thought, ‘She’s just going to the store...’” Carly laughs. “That song ‘Store’ is one of my strangest, but I could totally see it being a TikTok hit.”

Final Notes on Day And Night

With 24 songs spanning light and dark, folk and synth, love and life, Carly Rae Jepsen’s Day And Night promises to be a bold, heartfelt, and joyous collection. It’s a testament to an artist growing in confidence, embracing all facets of herself, and inviting us to join the party—upstairs or downstairs.

FAQ

• How did Carly Rae Jepsen come up with the concept for Day And Night? Carly combined two contrasting musical moods—the organic ‘Day’ and the synth-heavy ‘Night’—to create a double album that reflects her full range of influences.
• Who did Carly collaborate with on the new album? She worked with longtime collaborators like Noonie Bao, Patrik Berger, Tavish Crowe, and her husband Cole M.G.N., who also co-produced many tracks.
• What inspired the lead single “On Wires”? The song captures the tension and excitement in Carly’s life, especially balancing her music career with pregnancy and family life.
• Is Carly Rae Jepsen planning to tour soon? Yes! She’s enthusiastic about touring with her band, husband, and baby, bringing a fresh, family-friendly vibe to her performances.
• Which of Carly’s older songs does she hope to go viral next on TikTok? She mentioned “Store” from Emotion: Side B as a quirky, unexpected TikTok contender.

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