Cher and Future’s Cringeworthy 2017 Gap Advert Goes Viral on TikTok
Cher and Future’s Cringeworthy 2017 Gap Advert Goes Viral on TikTok
This viral 2017 Gap advert featuring Cher and Future has sparked a wave of TikTok recreations, thanks to its quirky, awkward charm.
The Unexpected Viral Hit from 2017
Remember that Gap commercial from 2017 with Cher and rapper Future? Well, it’s suddenly blowing up on TikTok! The ad shows the two music icons sitting side by side on white steps, singing a stylized version of Sly And The Family Stone’s classic 1969 hit, “Everyday People.” Produced by Zaytoven, the commercial was initially a simple brand collaboration, but now, eight years later, it’s caught the internet’s attention again — mostly for its awkward and cringeworthy vibe.
Cher and Future in the Gap 2017 commercial
The TikTok community has wholeheartedly embraced the quirky clip, filming hilarious parodies and recreations that highlight the ad’s unintentionally funny moments. The phrase “Different strokes for different folks” from the video has become a popular hashtag and meme, inspiring countless users to get creative and share their takes.
Watch the Original Gap Commercial
Here’s the original Gap advertisement so you can see what all the fuss is about:
TikTok Users Go Wild with Parodies
TikTok has been flooded with clips capturing the awkward charm of the ad. Here are just a few standout recreations:
Different strokes for different folks 
#DifferentStrokes #DifferentFolks #RelatableContent #comedy #TikTokTrendingAudio #DifferentStrokesForDifferentFolks #DamionAndKristina #TheMinakerFamily
And so on and so on and so one.. ahh ahhhhhhhhh 
DIFFERENT STROKES FOR DIFFERENT FOLKS! Aaah! 
#future #futurehendrix #gap #commercial #majorbag #futurememe
Why’s this song lowkey catchy? 
: @Episode Interactive . . . #episode #episodeinteractive #meme #funny #cher #future #differentstrokes #andeverydaypeople #differentstrokesfordifferentfolks #gap #gapcommercial #commercial #episodememes #episodeinteractive #episodeinteractivedit #limelight #fyp #foryou #fypシ #foryoupage #futurerapper #memes #brainrot #trend #viral #parody #funnyvideo #longhair #shorthair #episodechooseyourstory #episodeauthor #episodestories #fashion #outfits #slyandthefamilystone #random #lol #viralvideo #tiktok #chersinger #collab #gapclothes
And so on… #differentStrokes #differentstrokesfordifferentfolks #differentFolksDifferentFolksent ccomedyTTikTokTrendingAudioDifferentStrokesForDifferentFolks #fyp #cher #future #cherandfuture #gap #gapcommercial
Ranking the Best Different Strokes for Different Folks Moments #cher #future #differentstrokes #commercial #gap #viral #trending #ranking #ranked #fyp Disclaimer: All content has been highly edited and transformed. Credit: TikTok @s3retonin123 @_babytoad_ @ luxesims @ owenwitmer @ pinkpanthur
Cher’s Current Projects and Personal Life
This resurgence comes at a time when Cher has been active with new projects. Last year, she announced that her upcoming album would likely be her last. Supporting her memoir, Cher: The Memoir, Part One, released in November, she expressed excitement about the new songs, describing them as “great.”
Her most recent LP, Christmas (2023), stands out as her first album in a decade to feature original music, including the catchy single “DJ Play A Christmas Song.”
On a personal note, Cher, 77, is currently in a relationship with 38-year-old artist and producer Alexander “A.E.” Edwards. She’s shared her fondness for spending time with younger people, saying, “I like young people because a lot of my friends don’t want to have that much fun. They can just go off and be old fogies.”
In early 2023, Cher revealed she was working on two albums in the UK with Edwards. “Some of the songs Alexander gave me, so I’m pretty excited about that,” she said. “He’s a producer and a writer and he does everything, so I’m happy about that.”
Future’s Recent Musical Highlights
Future isn’t slowing down either. Recently, he featured on “Fxck Up The World,” a track on Lisa from BLACKPINK’s debut solo album Alter Ego, which dropped in February.
Last year, he also released two collaborative albums with Metro Boomin: We Don’t Trust You and We Still Don’t Trust You, keeping his presence strong in the rap and hip-hop scenes.
Why Has This Ad Resurfaced Now?
The combination of Cher’s iconic status and Future’s contemporary appeal, mixed with the ad’s awkward energy—a rare blend of high-profile collaboration and an unexpectedly cheesy presentation—has made it irresistible content for TikTokers.
It’s a perfect storm of nostalgia, humor, and meme culture, proving that even the most cringeworthy moments can find new life online.
Have you seen any viral TikToks recreating this ad? What do you think makes this commercial so endlessly entertaining?
FAQs about Cher and Future's Viral Gap Advert
- What song do Cher and Future sing in the Gap commercial?
They perform a stylized version of Sly And The Family Stone’s 1969 hit “Everyday People.” - When was the original Gap commercial released?
The commercial originally aired in 2017. - Why is the Gap ad going viral now?
TikTok users are loving its awkward charm and have been making countless parodies, making it a viral trend. - Is Cher still making music?
Yes, Cher released a Christmas album in 2023 and is working on what might be her last album. - What recent projects has Future been involved in?
Future featured on BLACKPINK’s Lisa’s solo album and released two collaborative albums with Metro Boomin in 2023.
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