Ed Sheeran’s Exciting New Album 'Play' Set for September Release

Get ready for Ed Sheeran's new album, 'Play,' releasing on September 12, featuring hit singles and vibrant themes!

Album Release Date and Excitement

With the buzz surrounding his latest singles, “Azizam” and “Old Phone,” Ed Sheeran has officially announced that his new album, Play, will drop on September 12 via Gingerbread Man Records/Atlantic. Fans are already sharing their excitement as the singles create viral moments and set the stage for what promises to be an incredible release.

A Personal Journey Through Music

In describing his latest work, Sheeran noted that Play “was made as a direct response to the darkest period of my life.” He explains, “Coming out of all of that, I just wanted to create joy and technicolor, and explore cultures in the countries I was touring.” The album reflects his journey, having recorded it all over the world and finishing it in Goa, India.

"It’s a real rollercoaster of emotions from start to finish. It encapsulates everything that I love about music, and the fun in it, but also where I am in life as a human, a partner, a father.” - Ed Sheeran

The Fun and Playful Album Campaign

Sheeran is dedicated to making this album campaign a playful experience. He shared his approach, stating, “Going into this album campaign, I said to myself, I just want everything I do to be fun and playful.” This enthusiasm has led to unique events like building pubs for folk jams, performing on open-top buses, and donning pink cowboy hats in bars, adding to the lively atmosphere surrounding the album release.

Live Performances and New Initiatives

“Old Phone” was introduced alongside a new Instagram account, @teddysoldphone, which is bringing to light unseen photos from an old cell phone Sheeran stopped using a decade ago. The excitement for the new music has already seen Sheeran performing the song live at Coachella and Santa’s Pub in Nashville, showcasing his playful spirit and connection with fans.

Track List for 'Play'

Fans can look forward to an engaging array of tracks on Play. Here's what to expect:

• Opening
• Sapphire
• Azizam
• Old Phone
• Symmetry
• Camera
• In Other Words
• A Little More
• Slowly
• Don’t Look Down
• The Vow
• For Always
• Heaven

Conclusion: Are You Ready for 'Play'?

As the countdown to September 12 begins, Sheeran fans are brimming with anticipation for Play. With its blend of joy, exploration, and personal reflection, this album is set to be a remarkable addition to Sheeran's already impressive discography. Are you excited to hear it?

FAQs

• What is the release date for Ed Sheeran's new album, 'Play'?
  It is set for September 12.
• What singles have already been released from the album?
  The singles “Azizam” and “Old Phone” have been released.
• Where did Ed Sheeran finish recording the album?
  He completed it in Goa, India.
• What is the overall theme of 'Play'?
  The album reflects Sheeran's journey through a dark period, focusing on joy and cultural exploration.
• What unique promotional activities is Ed Sheeran undertaking?
  He is hosting folk jams in pubs and performing on open-top buses to create a fun and engaging atmosphere.

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