JBL Unveils the Ultimate Rugged Speaker: Meet the JBL Grip

Explore JBL Grip, the durable Bluetooth speaker delivering powerful 16W sound, IP68 waterproofing, and smart features for just $99.

The New JBL Grip: A Mid-Range Marvel

If you’ve ever browsed JBL’s lineup of Bluetooth speakers, you’ve probably noticed the gap between the compact, budget-friendly models like the JBL Go 4 Bluetooth Speaker or JBL Clip 5 Bluetooth Speaker, and the more premium JBL Flip 7 Bluetooth Speaker, a favorite around the world for its robust sound and portability. That gap has left many of us craving something right in the sweet spot — not too bulky, not too pricey, but still packing a punch.

Enter the JBL Grip Bluetooth Speaker. This new kid on the block is designed to bridge that gap perfectly, offering a solid middle ground. Priced at $99, it stakes its claim as a direct rival to the fan-favorite Ultimate Ears Wonderboom 4, which has long been the go-to mug-sized Bluetooth speaker.

JBL describes the Grip's shape as "inspired by the proportions of a soda can." But if that conjures no clear image, think of canned ready-to-drink cocktails or perhaps an energy drink branded after a colorful bull — you know the one.

Sound and Features That Punch Above Its Weight

What really sets the JBL Grip Bluetooth Speaker apart is the signature JBL Pro Sound. This isn’t just marketing fluff — it boasts a “punchy 16-watt output” that fills a room with clear, powerful audio. Plus, the AI Sound Boost tech works to deepen bass and enhance sound without distortion. This combination means you’re getting seriously great sound from a surprisingly small package.

Want to go big? You can connect two JBL Grip speakers for immersive stereo sound or even hook up multiple speakers via Auracast, JBL’s handy multi-connection feature. The Grip also scores high marks for durability with an IP68 rating — it’s waterproof and dustproof, surviving drops and even 1.5 meters underwater for up to 30 minutes. Perfect for beach, hiking, or any adventure where your speaker might take a tumble.

Battery life holds up well too, with up to 12 hours of playback per charge. And if you activate Playtime Boost, you snag an extra 2 hours on top of that. Not bad at all for a device this size!

But here’s a personal favorite: the Grip’s large circular LED light on the back. It’s not just for show — it lets you set the mood with customizable lighting that syncs to your playlist through the JBL Portable app. A sweet touch of personality for those late-night jams or backyard hangouts.

Availability and What’s Next

JBL Grip Bluetooth Speaker is already up for pre-order in the U.S. at a neat $99.95, with broader availability set for September 28, 2025. And color lovers, rejoice! The lineup includes six bright hues: classic black, pristine white, a daring purple (my personal pick), vibrant red, cool blue, and a stylish camouflage pattern.

This release feels like JBL’s thoughtful answer to filling that mid-tier speaker void — delivering serious durability, sound quality, and smart tech without breaking the bank.

“We have something at $49.95 and something at $149. Can we offer a $99 speaker to fill the gap?” — JBL’s approach to the Grip

A Speaker for All Adventures

Whether you’re gearing up for a weekend hike, beach party, or just want a rugged speaker for everyday use, the JBL Grip Bluetooth Speaker promises to be your trusty sidekick. Its blend of durability, sound quality, and pocket-friendly price makes it a standout in a crowded market.

Have you tried the JBL Grip yet, or are you eyeing it for your next audio upgrade? What’s your favorite rugged speaker and why?

FAQ

• How loud is the JBL Grip?
  It delivers a punchy 16 watts of JBL Pro Sound, which is impressive for its compact size, capable of filling small to medium spaces with rich, clear audio.
• Is the JBL Grip waterproof?
  Yes, it holds an IP68 rating, meaning it’s dust-tight and can be submerged in up to 1.5 meters of water for 30 minutes without damage.
• What’s the battery life like?
  You get up to 12 hours of playtime on a single charge, extendable by 2 more hours with the Playtime Boost feature.
• Can I connect multiple JBL Grip speakers?
  Absolutely. Use Auracast technology to pair several speakers, or two for stereo sound, enhancing your listening experience.
• What colors does the JBL Grip come in?
  It comes in six vibrant colors: black, white, purple, red, blue, and camouflage, so you can pick one that suits your style perfectly.

If this rugged, vibrant speaker has caught your eye, why not bring a bit of JBL’s iconic sound and style into your space? Shop your favorite album cover poster at our store and let those tunes shine just as brightly as your new speaker! Explore here.