MTV Returns to 24/7 Music Videos Ahead of VMAs 2025

Get ready for nonstop music videos as MTV revives round-the-clock classics and hits leading up to the 2025 VMAs.

A Blast from the Past: MTV’s 24/7 Music Videos Are Back

If you’re like me, there’s something magical about those endless hours of music videos, a true sanctuary for any pop-culture enthusiast. Well, MTV is bringing that vibe back—just in time for the 2025 VMAs! From September 1st leading right up to the big show on September 7th at the UBS Arena in Long Island, you can catch an uninterrupted stream of music videos on MTV2, MTV Live, MTV Classic, and the Pluto channel MTV Biggest Pop. While the main MTV channel won’t adopt this nonstop format, the other channels will dive deep into a treasure trove of music video history.

The iconic MTV logo, symbolizing decades of music video culture.

Over 700 Videos, From Yesterday’s Classics to Today's Hits

The lineup is nothing short of spectacular, featuring over 700 videos spanning various nostalgic and quirky categories like Best of the 1980s, Best Celebrity Cameos, Craziest Videos of All Time, and Most VMA Victories. It's a playlist that could practically serve as a music video history lesson—and a binge-worthy one at that. What’s even more exciting? Some of these videos haven’t been broadcast in over ten years, so expect plenty of fan-favorite throwbacks.

Among the artists with the most featured videos are legends and pop icons such as Mariah Carey, NSYNC, Justin Timberlake, the Backstreet Boys, Michael Jackson, Eminem, Madonna, Beyoncé, and Britney Spears. These artists have shaped music and video culture for decades, and their presence on this special programming makes perfect sense.

Celebrity Voices Celebrate Music Videos

To spice things up, MTV isn’t just airing videos—the channels will also present “interstitials,” mini-segments celebrating the love of music videos with insights from celebrities and musicians. The lineup includes voices like Paris Hilton, Chappell Roan, Olivia Rodrigo, Teddy Swims, and Jon Bon Jovi. Their personal connections and stories tied to music videos add a layer of warmth and fan nostalgia, reminding us how much these clips mean beyond just the tunes.

Paris Hilton’s Seven Favorite Music Videos

Here’s a little taste from Paris Hilton herself, counting down her top seven favorite music videos of all time—giving us a peek into what inspired one of pop culture’s most fascinating icons.

VMAs 2025: Who’s Leading This Year’s Noms?

Shifting gears to the current scene, the 2025 VMA nominations are led by none other than Lady Gaga, who boasts an impressive 12 nods. Hot on her heels is Bruno Mars with 11 nominations, followed by Kendrick Lamar with 10. These three powerhouses are the only artists with double-digit nominations this year, setting the stage for a fierce competition.

Lady Gaga’s latest hit, “Die With A Smile,” featuring Bruno Mars, is among the front runners. If you haven’t checked it out yet, it’s the perfect prelude to the VMAs hype.

The Biggest Award: Video of the Year Contenders

The coveted Video of the Year is up for grabs among some of the hottest names and collaborations in music right now:

• Ariana Grande
• Billie Eilish
• Kendrick Lamar
• Lady Gaga & Bruno Mars
• Rosé & Bruno Mars
• Sabrina Carpenter
• The Weeknd & Playboi Carti

This diverse lineup ensures that the winner will have truly earned their crown, representing a spectrum of genres and styles.

New VMA Categories for 2025

In a nod to evolving musical tastes, the VMAs are introducing two brand-new categories this year: Best Pop Artist and Best Country. It’s exciting to see MTV recognizing these genres with dedicated awards, signaling their ongoing commitment to spotlighting varied musical landscapes. You can dive into the full list of nominations online to see who else is in the running.

Reflecting on Last Year’s VMAs: Taylor Swift’s Historic Win

No mention of the VMAs would be complete without recalling last year’s triumphs. Taylor Swift absolutely dominated the 2024 MTV VMAs, taking home seven of the ten awards she was nominated for. Her victories included Video of the Year for “Fortnight,” Song of the Summer, Best Pop, Best Collaboration, and more. Notably, she became the first artist ever to win Video of the Year three years in a row—a record that cements her legacy in VMA history.

Why This Celebration of Music Videos Matters

This return to nonstop music videos is more than just a programming stunt; it’s a heartfelt homage to the art of music videos, which shaped generations of music lovers and artists alike. For many of us, MTV was the gateway to discovering new music and visual storytelling—from the outrageous to the iconic.

“Music videos are a unique art form that combine sound, vision, and storytelling in a way no other medium can.” – MTV

Whether you grew up rushing home to catch your favorite video or you’re a new fan discovering these gems for the first time, this week-long event is a perfect reminder why music videos remain a vibrant part of our culture.

FAQ

• How long will MTV be airing 24/7 music videos before the VMAs?
  MTV will have nonstop music videos running from September 1st until the VMAs on September 7th.
• Which MTV channels are participating in the 24/7 music video event?
  MTV2, MTV Live, MTV Classic, and MTV Biggest Pop on Pluto will air the round-the-clock videos.
• Are all the videos new releases?
  No, the lineup includes current hits as well as classic videos, some of which haven’t aired in over a decade.
• Who are some of the most featured artists in this event?
  Artists like Mariah Carey, NSYNC, Justin Timberlake, Michael Jackson, Eminem, Madonna, Beyoncé, and Britney Spears have numerous featured videos.
• What new VMA categories are debuting in 2025?
  The VMAs will introduce Best Pop Artist and Best Country awards for the first time this year.

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