Songtrust Amplified Launch Ignites NYC’s Next Wave of Music Creators

Songtrust Amplified celebrates emerging artists in NYC with community, creativity, and career-boosting rewards.

A Night Where Music, Community, and Creativity Converge

If you ever wondered what the future of independent music looks like, the recent Songtrust Amplified launch party in SoHo’s Lightning Society was your front-row ticket. On October 9th, the space buzzed with palpable energy, blending artistry and ambition in a way that felt less like a corporate launch and more like a gathering of kindred spirits ready to change the game.

Songtrust, a powerhouse in global music publishing administration since 2011, has kept its mission clear: to democratize music publishing and make sure every songwriter—whether just starting out or already established—gets the royalties and recognition they deserve. Now, with Songtrust Amplified, they’ve stepped it up, unveiling a rewards program that promises to uplift music creators no matter where they are on their journey.

An electrifying atmosphere at the Songtrust Amplified launch party celebrating NYC’s thriving music scene.

The Crowd, The Vibe, The Promise

The room was a vibrant mix of Songtrust’s own clients, Amplified partners, and music industry insiders from NYC—each person eager to celebrate this fresh initiative and discover the city's rising stars. By the time the music started, the excitement was contagious, as if everyone sensed they were part of a significant moment in independent music history.

The lineup? Nothing short of spectacular.

First up was TONI, a Latin pop dynamo whose slick choreography and powerhouse vocals had the crowd hooked from the first note. Her performances of “AMEN” and “Hello Kitty” were energetic showcases of why she’s already turning heads beyond local stages.

TONI lights up the stage with commanding vocals and choreography.

Following TONI was Harrison Lipton, who cheekily calls himself the “Michael McDonald of Bushwick.” His smooth, yacht-ready sounds from the acclaimed album Between Us There Runs a Tether provided a laid-back yet deeply soulful atmosphere—a perfect contrast to TONI’s high-energy set.

Rounding out the night was Jhariah, whose genre-blending fusion of dance-punk, R&B, and emo created a spirited finale that was impossible to ignore. The kind of artist who refuses to be boxed in, Jhariah’s set punctuated the evening’s theme: diversity in sound, style, and story.

Immersive Experiences Bring Amplified to Life

But the party wasn’t just about killer performances. Songtrust ingeniously integrated its new Amplified reward tiers—Early Bird, General Admission, VIP, Backstage, and All Access—into interactive experiences that left a lasting impression.

Guests got to write postcards to their future selves, record heartfelt messages encouraging fellow artists, and even participate in video interviews sharing their own creative journeys. And for a cool twist, Drawn Together NYC was on hand to craft personalized live digital portraits and illustrations—a keepsake that captured the night’s spirit.

The tech-savvy vibe was amplified further by TapCards, designed by partner All Time Classic. These little gems let attendees swap contacts, share photos, and unlock exclusive behind-the-scenes messages from the performers, creating a social media-style interactivity without the screens.

More Than Music: A Night For Mental Health and Community

Beyond celebrating artistry, the event emphasized a deeper message about the importance of mental health in the music industry. Over $7,500 was raised for Backline, a nonprofit dedicated to providing mental health support to musicians and industry professionals.

This partnership underscored what many in the room already felt: building a sustainable music career isn’t just about climbing charts—it’s about nurturing well-being and fostering community.

Community and connection at the heart of Songtrust Amplified’s vision.

A Future Fueled by Rewards and Relationships

Songtrust Amplified isn’t just a one-night wonder. It’s a vision brought to life—a place where music, community, and tangible rewards meet. This initiative promises to provide creators with real tools, partner deals, and career growth opportunities tailored to their unique paths.

The evening’s success, backed by a formidable list of sponsors and partners—including Downtown Music, Fire Talk, Keychange U.S., CD Baby, DISCO, and Squarespace Domains among others—showed how the music ecosystem can unite to support artists holistically.

The launch was a testament to Songtrust’s ongoing commitment to leveling the playing field and nurturing the next generation of music creators, making it clear that the industry’s future is bright and bursting with potential.

Wrapping Up the Night and What’s Next

So, what’s the takeaway? Songtrust Amplified is more than a program—it’s a catalyst for change. From the electric performances to the heartfelt community moments and mental health support, the launch party was a glimpse into a music world that values the artist’s full experience, not just their output.

Whether you’re an artist, a fan, or someone passionate about the evolution of music, this event captured the essence of what it means to be part of a thriving, interconnected creative ecosystem.

FAQ

• What is Songtrust Amplified?
  Songtrust Amplified is a new rewards program launched by Songtrust to support music creators at every stage with career-boosting opportunities, partner deals, and growth tools.
• Who performed at the launch event?
  The evening featured TONI, a Latin pop artist known for her dynamic vocals and choreography; Harrison Lipton, dubbed the “Michael McDonald of Bushwick”; and Jhariah, who delivered a genre-defying fusion of dance-punk, R&B, and emo.
• Where was the launch held?
  The launch took place in SoHo’s Lightning Society, a popular creative space in New York City.
• How did Songtrust support mental health during the event?
  The event raised over $7,500 for Backline, a nonprofit focused on providing mental health support for musicians and industry professionals.
• What interactive experiences did guests enjoy?
  Attendees wrote postcards to their future selves, recorded encouragement for other artists, participated in video interviews, and received personalized digital portraits and illustrations by Drawn Together NYC.

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