Sony Launches Elite WH-1000XM6 Headphone Bag That Looks Like a Hammered Haggis (And It’s Awesome!)

Sony’s new WH-1000XM6 headphone bag collaboration blends edgy fashion with premium tech in a truly distinct design.

A Unique Collab That’s Music to Your Ears and Eyes

If you’re anything like me, headphones aren’t just gadgets — they’re a lifestyle. So when Sony teamed up with the cult-favorite British-Bulgarian fashion brand Chopova Lowena to create a bag specifically for the WH-1000XM6 headphones, it instantly piqued my interest.

This isn’t your average headphone pouch. The Alto bag, available now exclusively at Dover Street Market London and their online store, retails for about $1,100 USD (including the headphones). It perfectly marries Chopova Lowena’s bold aesthetics with Sony’s cutting-edge tech and functionality.

Sony is hyped about this collaboration for good reason—they set out to craft something “fun, distinctly original, and fashion-forward.” And boy, did they deliver.

The Alto bag’s design is unlike anything you’ve seen. It almost looks like a comically squished haggis—blunt force meets high fashion.

From Edinburgh Festival Vibes to High Fashion

Maybe it’s because I just got back from the Edinburgh Festival Fringe, where the streets are flooded with quirky souvenirs and oddities, but the Alto bag instantly reminded me of those silly “See you Jimmy” novelty hats sold around the city. Or perhaps a squidged bagpipe, or, for a weirder twist, a wild haggis that’s been hammered flat.

Not exactly what Sony and Chopova Lowena intended, but hey, that’s what makes this collab so charmingly unique!

Up close, the Alto bag’s texture and form really stand out—like a piece of wearable art inspired by tradition but with a futuristic twist.

Chopova Lowena: Ethical Craft Meets Music Culture

The creative force behind this bag is the duo Emma Chopova and Laura Lowena, who run Chopova Lowena as a women-focused, ethical brand. Their mission is to revive cultural heritage by preserving traditional craftsmanship while pushing for sustainable, ethical fashion.

They “see music and fashion as deeply intertwined forms of expression that immerse people in their own worlds.” This philosophy comes through loud and clear in the Alto bag. Inspired by their own Sofia bag and elements from their AW23 Pow Pow collection, the Alto is meant to be “a completely unique accessory designed for the music-obsessed.”

“The Alto bag is here for every mood, every genre, and every tear shed to your Sony headphone playlist. You’re part of the Sony x Chopova Lowena family, so you’ll never go through it alone.”
— Chopova Lowena

Why You’ll Want the WH-1000XM6 and Alto Bag Combo

If you haven’t tried the WH-1000XM6 headphones yet, you’re missing out on some of 2025’s best full-size headphones. They’re a worthy upgrade from the already excellent WH-1000XM4, boasting richer sound and smarter features. Pairing them with the Alto bag elevates your music experience to a whole new level of style and exclusivity.

Sure, you can buy the headphones separately, but for those who live and breathe music culture, this unique bag is a statement piece that makes your tech accessory truly one-of-a-kind.

Final Thoughts: A Playful, High-End Mashup of Fashion and Sound

Whether you see it as a hammered haggis or a fashionable pouch worthy of the Edinburgh Fringe, the Sony x Chopova Lowena Alto bag is a bold blend of innovation and heritage. It’s proof that even everyday tech accessories can become art — and that serious sound deserves serious style.

FAQs

• How much does the Alto bag with WH-1000XM6 headphones cost?
  Approximately $1,100 USD including the headphones.
• Where can I buy the Sony x Chopova Lowena Alto bag?
  It’s exclusive to Dover Street Market London and their online store.
• Are the WH-1000XM6 headphones worth upgrading to?
  Yes, they offer improved sound quality and features over the previous WH-1000XM4 model.
• What makes Chopova Lowena unique as a brand?
  They focus on ethical production, women’s employment, and preserving traditional craftsmanship with a modern twist.
• Can I buy the WH-1000XM6 headphones separately without the bag?
  Absolutely, and they remain a top recommendation for premium headphones.

Ready to bring a piece of music culture and fashion into your space? Shop your favorite album cover posters at our store and celebrate the perfect harmony of sound and style.