The Strokes Drop ‘Going Shopping’ and Reveal New Album ‘Reality Awaits’ Release Date

The Strokes return with fresh vibes and announce their seventh album ‘Reality Awaits,’ set to hit the airwaves this summer.

A Long-Awaited Return from NYC’s Indie Icons

If you've been counting the days since The Strokes last shook up the music scene with their 2020 album The New Abnormal, your patience is finally paying off. The band ignited excitement last week by teasing new material with cryptic messages and nostalgic retro imagery, sending fans on a whirlwind of speculation and anticipation.

Then came the intriguing move: sending out cassette tapes containing a new single titled Going Shopping to lucky fans, a charming throwback to the analog era that felt like a wink to those of us who remember the thrill of unwrapping a fresh tape. Bootleg versions quickly surfaced online as fans eagerly shared their cassette treasures. The band then dropped the cherry on top by debuting the track live in San Francisco, marking the first time the tune was played to a live audience.

Albert Hammond Jr. and Julian Casablancas of The Strokes rocking the stage.

‘Going Shopping’ – A Breezy, Festival-Ready Anthem

Now officially available on streaming platforms, Going Shopping feels like a breath of fresh air, blending The Strokes’ signature guitar riffs with synths that carry that laid-back yet anthemic quality fans crave. Julian Casablancas delivers his vocals with the kind of nonchalant coolness he's famous for, crooning, "goin’ out my mind, throwin’ all my plans out the window," which perfectly captures the carefree vibe of the track.

For those who want to get a feel for the song right now, here’s the official audio:

‘Reality Awaits’ Set to Launch on June 26

The momentum doesn’t stop with the single. The band announced their new album, Reality Awaits, will officially drop on Friday, June 26 via Cult Records and RCA Records. Pre-orders are live, and the album promises to be a continuation of the band’s evolving soundscape since they last wowed fans with The New Abnormal.

The striking album artwork for ‘Reality Awaits’ designed by Johann Rashid, inspired by Richard Prince’s 1989 work.

The album was recorded in the lush surroundings of Costa Rica with the legendary producer Rick Rubin, whose touch has been known to bring out the best in artists across genres. The finishing touches on the album were made in multiple locations across the globe, adding layers and textures from diverse environments to the record.

Tour Lines and Festival Vibes

The timing couldn’t be better for The Strokes. Right before the album hits, they’re slated to perform at Coachella this weekend — a festival known for legendary moments and packed crowds hungry for new music. Following Coachella, the band will headline major festivals like Bonnaroo, Outside Lands, and Japan’s Summer Sonic. Rumors suggest more world tour dates are just around the corner, so fans might want to keep their calendars ready.

Behind The Comeback: Julian Casablancas on the Band’s Journey

It’s no secret that Julian Casablancas has had an evolving relationship with the band over recent years. In 2024, he openly talked about “stepping away” from The Strokes to focus on his other project, The Voidz. But he quickly clarified that playing with The Strokes remains an honor and a "cool day job" he doesn’t take for granted.

However, Casablancas admitted that at one point, the band was sticking together mostly for financial reasons, which took a toll on their creative spark. It’s a confession that resonates with many legacy bands who struggle to balance artistic integrity with the pressures of fame and money.

“We had entered a mechanism that kept us together solely for financial reasons, pushing the band’s creativity into the background,” Casablancas shared. “So I came to the conclusion that wasn’t the way I wanted to develop.”

This honest reflection came with a renewed commitment to growth and change. Julian referenced a powerful quote from Miles Davis: “The real risk is not changing.” For him, the thrill lies in exploration and evolution, even if it means letting go of something familiar.

“If someone wants to keep creating, they have to be ready for change. Even if it means the death of something they held dear.”

Reflecting on the Band’s Legacy

While The Strokes’ journey has seen its share of twists, their impact remains undeniable. Julian points to bands like Bon Jovi and Green Day, who have managed to keep going for decades, suggesting that The Strokes could follow suit—but only if their creative flame keeps burning bright.

The Strokes backstage at The Fillmore, San Francisco, 2001 — a glimpse into the early days that would set the foundation for decades of music.

Wrapping It Up: Reality Is Calling

So, whether you’re a longtime fan or a recent convert, Reality Awaits is shaping up to be a significant chapter in The Strokes’ story. With Going Shopping setting the tone, the band is clearly ready to reclaim their spot on the indie rock throne while embracing growth and change.

FAQ

• When is The Strokes’ new album ‘Reality Awaits’ coming out?
  The album is set for release on Friday, June 26.
• Who produced the new album?
  Legendary producer Rick Rubin worked with the band on Reality Awaits.
• Where was the album recorded?
  The primary recording took place in Costa Rica, with additional production completed worldwide.
• Has The Strokes released any singles from the new album?
  Yes, the single Going Shopping is already available on streaming platforms.
• Will The Strokes be touring to support the album?
  They are performing at major festivals like Coachella, Bonnaroo, and Outside Lands, with more tour dates expected soon.

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