Bang & Olufsen’s $150K Speakers Shift Color as You Walk By: A Stunning Audio & Design Marvel

Experience the incredible fusion of sound and art with Bang & Olufsen’s limited-edition speakers that change color as you move around them.

Celebrating 100 Years with Sonic and Visual Mastery

There’s something almost otherworldly about witnessing Bang Olufsen Beolab 90 loudspeaker mark its 100th anniversary. While most brands might settle for a nostalgic exhibition or a fancy commemorative book, this Danish audio giant chose to go way beyond—transforming their flagship loudspeaker into a moving piece of high art.

Introducing the Beolab 90 Phantom and Mirage Editions: two dazzling renditions of the same cutting-edge speaker. These aren’t your everyday color variants; they’re part of a rare five-edition Atelier series, with only ten pairs of each edition available worldwide. Bang & Olufsen’s designers and craftsmen have pushed boundaries, molding materials and finishes into territories previously unexplored.

The Phantom Edition: Futuristic Elegance Meets Raw Power

Let’s dive into the Phantom Edition, a speaker sensation that looks like it was plucked straight from a sci-fi blockbuster. Instead of the usual fabric covers hugging the Beolab 90, Bang & Olufsen replaced them with a custom black metal mesh. This daring design choice exposes the powerful drivers beneath, creating a mesmerizing holographic effect that invites you to peer inside, much like a luxury watch with a transparent sapphire back.

The aluminum frame of the Phantom Edition is a masterpiece in itself, featuring pearl-blasted surfaces and unified structural beams. Precision-machined trims highlight the hundreds of hours poured into crafting each pair. It’s architectural, technical, and bold—this speaker isn’t here to blend into your décor but to claim the spotlight.

The Mirage Edition: A Kaleidoscope of Sound in Motion

Now, flip the coin and you get the Mirage Edition—a speaker that changes color as you move around it, like a living, breathing piece of tech art. The surface shifts smoothly from vibrant blue to deep magenta thanks to a painstakingly hand-applied gradient anodization at Bang & Olufsen’s Factory 5.

Unlike airbrushed paint or vinyl wraps, this finish is an anodized aluminum marvel achieved through extraordinary precision and craftsmanship. The Mirage Edition embodies Bang & Olufsen’s poetic vision of sound itself—ever-changing, dynamic, and alive. After all, sound is movement, vibration, and frequency. Why shouldn’t your speaker reflect that constant transformation visually?

Sound Innovation Meets Artistic Excellence

Both the Phantom and Mirage editions retain the same sonic magic as the original Bang Olufsen Beolab 90 loudspeaker, which debuted in 2015 and remains Bang & Olufsen’s most advanced loudspeaker. We're talking about an impressive 18 drivers and beam-forming technology that shapes sound perfectly to your room’s unique acoustics.

What’s truly remarkable is that these Anniversary Editions don’t try to outdo that stellar performance. Instead, they elevate the speaker to an art form—exploring how materials and finishes can transcend conventional audio design. It’s a celebration of craftsmanship and presence, making the speaker an object worthy of admiration, not just listening.

A Century of Design, Celebrated in Sound and Style

These limited-edition speakers join the previously launched Titan Edition, featuring raw cast aluminum and sharing the same exclusivity. Together, these five Atelier Editions distill a century of Bang & Olufsen’s design philosophy into tangible form.

Whether you’re drawn to the architectural drama of the Phantom, the poetic flow of the Mirage, or the industrial purity of the Titan, your choice says a lot about your personal style and appreciation for design.

In a world where consumer tech often strives for invisibility—hidden speakers, frameless TVs, discreet assistants—Bang & Olufsen boldly flips the script. These speakers celebrate their presence, craftsmanship, and the idea that truly exceptional objects deserve to be both seen and heard.

FAQ

• What makes the Beolab 90 Phantom Edition unique?
  It features a custom black metal mesh that reveals the internal drivers, combined with a pearl-blasted aluminum skeleton, giving it a futuristic and architectural look.
• How does the Mirage Edition’s color shift work?
  The color change is achieved through a hand-applied gradient anodization process on aluminum, creating a dynamic finish that shifts from blue to magenta as you move around it.
• Do these editions offer any audio improvements?
  No, both editions maintain the original Beolab 90’s advanced acoustics with 18 drivers and beam-forming technology; the innovation is in design and craftsmanship.
• How limited are these speakers?
  Each edition is limited to just ten pairs worldwide, making them extremely exclusive collector’s items.
• Why is Bang & Olufsen focusing on design over new tech features?
  To celebrate their centennial, they chose to emphasize artistic expression and material innovation, turning speakers into art pieces that command attention.

If you’re captivated by the stunning design and craftsmanship of these speakers, consider bringing that same spirit into your space with a favorite album cover poster from our store at Architeg Prints. It’s the perfect way to celebrate the art of music and sound in your home.