Loewe Systems Launches High-End Audio and AV Solutions for Luxury Projects

Loewe Systems unveils its premium audio expertise for automotive, marine, and luxury residential markets.

When it comes to immersive sound and audiovisual experiences, Loewe’s newest venture is turning heads. Loewe Systems GmbH, a Berlin-based division, is bringing a fresh wave of high-end integrated audio and audiovisual systems tailored to the world of luxury. Whether it’s cruising on the sea, driving in style, or unwinding at home, Loewe Systems aims to deliver exceptional sound and visuals that transcend traditional boundaries.

Expanding Beyond the Living Room

Loewe has long been synonymous with cutting-edge television and audio products. But this new division takes things much further. Its focus extends across automotive manufacturers, super yachts, luxury residences, and recreational vehicles, crafting fully integrated systems that blend acoustic mastery with audiovisual innovation.

This evolution gained momentum when Loewe Technology acquired the French acoustics specialist Cabasse in April 2026. This move supercharged Loewe’s capabilities in premium loudspeaker technology and advanced audiovisual engineering, ushering in a new era for the brand.

At the helm of Loewe Systems is a seasoned leadership team: Alexander Meisen as managing director, Ajan Hannemann overseeing acoustics, and Robert Schletze directing automotive engineering. Together, they are crafting a vision where "exceptional sound should not be confined to a single environment," as Meisen puts it. Their mission? To create seamless experiences that carry you through your home, on roads and seas, and even into the future of mobility concepts.

Holistic Systems, Not Just Components

The magic of Loewe Systems lies in its approach to design. Instead of piecing together isolated components, the team develops comprehensive audiovisual ecosystems. This includes acoustic architecture, loudspeaker integration, digital signal processing (DSP) calibration, user interfaces, display technologies, and projection systems all working in harmony.

Aslan Khabliev, CEO of Loewe Technology GmbH, highlights the shifting demands of today’s market: consumers and businesses are craving holistic, integrated solutions over standalone gadgets. The collaboration with Cabasse’s acoustic expertise equips Loewe Systems to meet these demands with innovative, premium environments that feel tailor-made.

Adding star power to the venture, global football superstar Kylian Mbappé has joined as both shareholder and global brand ambassador. This partnership not only deepens his existing ties with the Loewe Group but also helps propel the company’s growing presence on the international luxury stage.

Rooted in more than a century of German engineering prowess, Loewe now blends its heritage with Cabasse’s advanced acoustic design, creating a powerhouse set to redefine luxury audio and visual experiences.

Distinct Divisions for Distinct Markets

Loewe's consumer-facing business continues under Loewe Technology, focusing on televisions and audio products for everyday users. Meanwhile, Loewe Systems is carving out its niche strictly in the B2B landscape. Their clientele includes automotive original equipment manufacturers (OEMs), hospitality groups, luxury property developers, and yacht builders around the globe.

Though the company hasn’t revealed specific partners yet, it’s already offering adaptable system and IP platforms designed for bespoke installations and curated automotive collaborations. While the timeline for unveiling commercial partnerships remains under wraps, the leadership appointments and Mbappé’s involvement signal that Loewe Systems’ luxury ambitions are accelerating fast.

Looking Ahead

Loewe Systems is not just about pushing technology; it’s about redefining what luxury audio and visual experiences mean across multiple environments. From the plush interiors of luxury cars to the serene decks of super yachts, and the comfort of upscale homes, Loewe Systems is setting a new standard where sound and sight are seamlessly integrated.

“Exceptional sound should not be confined to a single environment.” — Alexander Meisen, Managing Director, Loewe Systems

With Loewe Systems stepping boldly into the luxury audio and audiovisual arena, it’s thrilling to see how the blend of heritage engineering and modern innovation will evolve. Are you ready to experience sound that flows effortlessly from your home to the open road and beyond?

FAQ

• What types of projects does Loewe Systems focus on?
  Loewe Systems specializes in integrated audio and audiovisual solutions for automotive, marine, and luxury residential projects worldwide.
• How did Loewe enhance its audio technology capabilities?
  The acquisition of French acoustics expert Cabasse in April 2026 significantly boosted Loewe’s expertise in premium loudspeakers and audiovisual engineering.
• Who leads Loewe Systems?
  The division is led by Alexander Meisen (Managing Director), Ajan Hannemann (Director of Acoustics), and Robert Schletze (Director of Automotive Engineering).
• How does Loewe Systems differ from Loewe Technology’s consumer business?
  Loewe Systems operates exclusively in the B2B sector, targeting luxury automotive, hospitality, marine, and residential markets, while Loewe Technology focuses on consumer TVs and audio.
• What role does Kylian Mbappé play in Loewe Systems?
  Mbappé is both a shareholder and global brand ambassador, supporting Loewe’s international luxury growth.

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